What is the Point?

27 Jun

In the last post, I wrote about going to AmericasMart with my wife. That is where she buys clothing for her boutique. It is truly an art to choose what people will want to buy in the future, and I am always amazed at how she does it.

I am also amazed by the words that I hear over and over.

Gorgeous!

Beautiful!

Perfect!

Price Point!

Price Point? Yes, Price Point.

I know that does not fit with Gorgeous, Beautiful and Perfect, but it is an integral part of the language at Fashion Market. I just do not understand why they say it when it can be said in a much simpler way.

How about saying Price?

That gets to the point.

 

4 Responses to “What is the Point?”

  1. Marilyn Armstrong June 29, 2019 at 04:31 #

    When I had an online store, I was always shopping. I was forever trying to figure out what people were going to want to buy — not today, but next month or in three months or even next year.

    But you see, price isn’t the point. WE set the price point, which is the most we are willing to pay for an item where we believe we will see sufficient profit to make it worthwhile to buy it. if you get it right, you stay in business. Get it wrong? Oops!

    • Rick June 30, 2019 at 14:33 #

      I get to pick out a few things, but I still don’t understand how people can predict the fashion future.

  2. jcalberta June 29, 2019 at 15:22 #

    Don’t have AmericaMart up here. Yet. Most of our major stores have been killed. They couldn’t adapt to what was going on. Woodwards, Eatons, (Simpson) Sears .. others. I believe the (Hudson’s) Bay is now foreign owned. They all went down – like dominoes. Recently Target tried to establish itself up here, but failed. These are changing times and swiftly changing ways. Not always for the better as far as I’m concerned. Maybe I’m next.

    • Rick June 30, 2019 at 14:33 #

      There seems to be a lot of consolidation in a lot of industries.

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