Tag Archives: Price Point

What is the Point?

27 Jun

In the last post, I wrote about going to AmericasMart with my wife. That is where she buys clothing for her boutique. It is truly an art to choose what people will want to buy in the future, and I am always amazed at how she does it.

I am also amazed by the words that I hear over and over.




Price Point!

Price Point? Yes, Price Point.

I know that does not fit with Gorgeous, Beautiful and Perfect, but it is an integral part of the language at Fashion Market. I just do not understand why they say it when it can be said in a much simpler way.

How about saying Price?

That gets to the point.